TH ART OF COACHING SEMINAR
A 2-Day Seminar to Transform the Way you Coach
February 21st & 22nd, 2026
Body Seek, 2/188 Maddox Road, Williamstown North, VIC, 3016
Why this Seminar?
You’ve invested countless dollars, hours, and effort into nutrition courses, biomechanic certifications, and program design knowledge. You’re familiar with the latest methods and research, built your technical toolkit, and refined your knowledge of physiology.
But let’s be honest – that’s not why most clients fail.
The number one reason clients don’t achieve their health and fitness goals isn’t because you programmed squats instead of lunges, or 3 sets of 15 instead of 4 sets of 12. It’s because of non-adherence.
They struggle with follow through. They self-sabotage. They’re inconsistent with their sessions. They say they want results but their actions tell another story.
No amount of biomechanics will fix that (even though it probably would fix that dodgy shoulder).
This is where The Art of Coaching comes in.
What makes this different?
AI is already capable of writing programs, creating nutrition protocols, and understanding biomechanics faster than any coach can. In fact, AI is helping me write this sales page 🤷♀️. But in the near future, these tools will be cheaper, faster, and “smarter” than human coaches.
So what will set you apart?
It will be your ability to:
✅ Understand client behaviours and motivations
✅ Recognise the hidden meanings in their language and objections
✅ Build trust and safety in the coach-client relationship
✅ Know when a client needs encouragement, when they need boundaries, and when they need a referral to another professional
AI can’t do that. Only a skilled coach can.
Who is this Seminar for?
This seminar is for personal trainers, strength coaches, and health professionals who want to:
✅ Improve client retention, compliance, and long-term results
✅ Navigate difficult client behaviours with confidence
✅ Prevent burnout and frustration from “non-compliant” clients
✅ Learn evidence-informed tools from psychology – whilst remaining within scope of practice
✅ Become the kind of coach clients tell all their friends about
"Emotional and powerful. This information opened my eyes to some of the possible reasons of our self sabotage, physical pain and roadblocks. All delivered in the engaging thought provoking Muscle Nerds way"
What You'll Learn
Over the 2 days, we’ll guide you through the entire coaching process – from first contact to long-term client success, with a spotlight on the most common psychological hurdles you’ll likely experience at each stage, and how to overcome them
Language, Behaviours, & Beliefs
- How client language reveals self-image, values, and hidden struggles
- Behavioural patterns that predict adherence (or sabotage)
- How a clients history shapes their present and future progress
Roadblocks to Change
- Why clients say one thing but do the opposite
- Learned helplessness, cognitive dissonance, and self-sabotage explained
- Spotting red flags in behaviour and language that require referral
Practical Tools to Drive Change
- Motivational interviewing to unlock intrinsic drive
- Behavioural activation and cognitive restructuring – made simple
- Building a strong relational contract: boundaries, expectations, and accountability
Real Coaching Scenarios
- Case studies drawn from real-world coaching
- Tools for working with compliant clients, resistant clients, and those in between
- Strategies for client exits, long-term attachment, and transition to autonomy
Grace Britton
Board Certified Psychologist,
Phil Smith
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Luke Leaman
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Why You Can't Miss This
If you want to future-proof your coaching career, it’s no longer enough to know what to prescribe. You need to master how to coach.
This Seminar will give you:
✅ The skills to create lasting change in your clients
✅ The confidence to handle complex behaviours
✅ The edge that separates true coaches from average trainers
GRAB THE MUSCLE NERDS QUESTIONNAIRE FOR COACHES
Are you a coach looking to write highly specific and individualised programs for your clients? If so, getting as much relevant information upfront is always going to be step one. This is why we have created an intake questionnaire for you to use to with all of your new clients. The information you obtain from this questionnaire will be invaluable to the way you approach coaching them.
We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.